Group Copy 4ShapebookletcancelcateringCreated by Noe Araujofrom the Noun ProjectShapePage 1Group 13Group 17Group 25 Copy 5Group 25 Copy 5Group 80ShapeRectangle 200 Copy 2informationShapenoun_857982_ccShapeiconShape + Shapepersons_fullpersons_grouppointerGroup 20Groupnoun_602482_ccnoun_703023_ccnoun_941961_cctimenoun_531117_ccic_directions_car_48pxShape + Shapewheel

Hamburg-based start-ups present business models at CeBIT

Hamburg Invest hosting joint stand at revamped fair in Hanover

The world’s largest, international computer expo, CeBIT, gets underway Monday in Hanover from June 11-15, 2018 under a revamped concept. Hamburg Invest is giving 15 start-ups an opportunity to take part in CeBIT for the first time. Around 450 start-ups from 40 countries will present their business ideas in the Scale11 platform at the trade fair.

Start-ups participating in the joint stand pay a fee of EUR 500 plus VAT in return for a workstation and seating, an online profile at the fair as well as logo placement. Start-ups with a knowledge or technology-based business model, proof of concept or prototype that are headquartered in Hamburg and had not been on the market for ten years maximum were eligible to apply. The participants were chosen after pitching their business models and based on their reasons for taking part in CeBIT.

Jutta Jakobi, Global Director ICT & Digital Business Deutsche Messe AG, said: “We are very pleased that Hamburg has been at CeBIT from the start. CeBIT will bring concrete added value to companies presenting themselves in Hanover.” Dr. Rolf Strittmatter, Managing Director of Hamburg Invest, added: “Business start-ups in Hamburg are based on a traditionally strong economic structure and direct access to national and international markets. We are organising the joint stand for Hamburg start-ups to support marketing efforts and find investors and mentors.“ The participating companies include alisPost, Blockchain Solutions, eBlocker, FREE MEEKONNEX, Leankoala, Loodse, Nitrobox, NOYS VR, PhraseApp, Sleekcommerce, Sympatient, Tenzir, VIMATO and ViperDev.

Hamburg’s start-up scene

“Hamburg and Berlin have the highest number of founders (in Germany). Between 2015 and 2017, 207 out of an average 10,000 people began self-employment in both city-states. The activity is fuelled by the media and IT industry with a high proportion of freelance founders,” according to the KfW-Gründungsmonitor 2018.

Many founders including InnoGames, Bigpoint, Facelift, Goodgame Studios, Jimdo, mytaxi and XING from Hamburg have long since become global players. Start-ups such as ADIOS Patent, Cargonexx, Deposit Solutions, Dreamlines, Exporo, Jetlite, Kreditech, Sashay or Sonormed are continuing this success story.

Hamburg Invest’s Startup Unit is a one-stop agency for all related issues including funding, key events and networks. The Hamburgische Investitions- und Förderbank (IFB Hamburg) is the other main point of contact for knowledge and technology-orientated start-ups. The Chamber of Commerce and industry-specific clusters offer many supplementary services and spin-offs also receive support from universities and colleges.

New CeBIT and scale11

CeBIT 2018 offers participating companies all kinds of business opportunities, leads and ideas. The triad of trade fair, conference and networking event provides a panorama view of digitalisation in companies, administration and society. IT professionals and decision-makers from the corporate and public sector and commerce will find their digital requirements met at the d!conomy trade fair platform for developers. Theres, start-ups will be presenting disruptive business models and researchers will highlight forward-looking technologies. Experts from all over the globe will be taking part in panels during d!talk. The heart of CEBIT is the d!campus with space for networking in a lounge atmosphere with street food and live music.


alisPost is an efficient, almost free digital mail platform for correspondence. Environment-friendly, reliable with integrated feed and read function within seconds. Enables fully digital mail business processes.

Blockchain Solutions
This start-up provides solutions for Blockchain/DLT implementations & ICOs. It supports future-orientated companies holistically with product development and by successfully implementing automation and platform projects on Blockchain/DLT.

eBlocker is the first plug and play solution for anonymous surfing and parental controls on all devices. All internet devices e.g. PC, Mac, smart phone, tablet and IoT devices are protected at network level without having to install software and browser plug-ins .

FREE MEE is a Hamburg-based smart connectivity company and offers state-of-the-art solutions for bringing large areas and event locations online. FREE MEE’s customers include Berlin’s Olympiastadion, the LANXESS arena in Cologne and GERRY WEBER fashion.

KONNEX GmbH sells software IQ for QM document control, advanced training/device management, error/complaint recording and integrated action management. This allows companies to manage and control their QM system.

Leankoala is quickly driving innovation ahead with the new standard in web testing and monitoring. The company’s symptom-based, lean testing approach and full automation allows the intuitive SaaS to reduce digital quality management efforts by up to 80 per cent.

Loodse is an expert in container and cloud native technologies such as Docker and Kubernetes. The company’s certified Kubermatic Container Engine automates the operation of multiple Kubernetes clusters in the cloud and in its own data centre.

The Nitrobox Order-to-Cash SaaS platform enables companies to develop and bill for new mobility and digital commerce solutions. Nitrobox’s central platform allows clients to model, automate and control financial processes via API.

NOYS VR connects musicians with their fans. Unlike a 360°degree recording of a concert, musicians can give native VR concerts there. This allows visitors to interact with each other in VR during the concert.

PhraseApp allows international companies to translate complex digital products in just a few clicks. Numerous customers worldwide are already benefiting from automated translation processes and shorter time-to-market.

Sleekshop is an e-commerce platform for innovators. The company’s cloud-based backend with integrated e-commerce API enables it to map e-commerce functionalities for all projects, in any programming language and for all end devices.

Sympatient develops medical, virtual reality apps for the improved treatment of mental illnesses. The company’s mobile VR Apps give millions of people an opportunity to perform therapeutic content on their own smart phones.

Tenzir is a cyber security start-up focusing on network forensics, developing software for the systematic remediation of cyber attacks using modern big data technology. Customers benefit from knowledge, time and money.

Real brand fans are the better influencers! Genuine content from influential users on the social web can be found via the user-generated content platform VIMATO. These contents can help significantly increase commitment and conversion rates.

Viper Development ( is a Hamburg-based software company that helps start-ups and mid-sized companies to implement their ideas quickly and cost-effectively. The company turns ideas into real products.

Judith OppongJune 7, 2018
innovation digitalisierung